SeaWorld Parks and Entertainment have followed the other two major Orlando Theme Parks and ditch Pepsi to signed a 10 year deal with Coke to offer their beverages at all SeaWorld owned parks in the U.S.
SeaWorld’s deal with the drink giant not only includes selling Coke products at their parks, but also consumer promotions and sponsorships.
Financial details of the agreement have not been confirmed, however Jim Atchison, SeaWorld Parks & Entertainment’s president and chief executive officer, released a statement stating,
The Coca-Cola Company’s exceptional beverage brands, significant global reach and, most importantly, inspiring commitment to global citizenship will make for extraordinary joint programs. Our two companies share a like-minded mission to make a positive difference in the world and we are thrilled at the endless possibilities to create new products and programs that will benefit our guests, our communities and the natural world.
SeaWorld San Diego plans to unveil a $10 million manta-themed ride and animal exhibit for 2012, according to construction documents.
The marine park had been keeping the project under wraps until Web snoops discovered an online bid invitation for a “Sea World Manta Exhibit & Ride Attraction 2012” posted to the McGraw-Hill Construction website. The bid request seeks a general contractor for a “recreational” construction project built from “structural steel” in San Diego. McGraw-Hill’s “recreational” category includes casinos, theaters, athletic facilities and — wait for it — roller coasters.
SeaWorld San Diego officials declined to comment except to say that they plan to make an announcement in early February about a new attraction for 2012.
The news comes a few days after the Screamscape theme park news website published blueprints and drawings showing a track layout and “Manta-style sting ray” train design for a roller coaster reportedly coming to SeaWorld San Diego in 2012. The plans bear a striking resemblance to a Mack launched megacoaster called BlueFire at Europa Park in Germany, according to Screamscape.
SeaWorld’s sister park in Orlando, Fla., opened a similarly themed Manta flying coaster in 2009 that features a wing dip splashdown across a shallow lake. (View a Manta photo gallery by the Orlando Sentinel).
The SeaWorld San Diego ride will likely be located in a relatively unused back corner of the marine park near the Skyride and Flamingo Cove, according to Screamscape.
For 2011, SeaWorld San Diego will install a sea turtle exhibit, add the Riptide Rescue spinning boat ride and update the Shamu killer whale show.
Article from http://www.latimes.com