Disney Parks latest marketing campaign will make you, their guests, the stars.
Disney Parks will have a nightly photo show that will be projected on to the spires of Cinderella Castle in Walt Disney World’s Magic Kingdom.
We all knew that the campaign was going to be called “Let the Memories Begin,” the idea is to show holiday memories being created at Disney daily.
Starting January 2011, Disney PhotoPass photographers will being capturing pictures of guests during the day that will be larger-than-life images during the nighttime show. As many as 500 images will be used every day, Disney said.
Disney will also begin featuring home videos and snapshots of real guests in television ads and other marketing, the company said.
At Walt Disney World Resort, the night time show will be projected on the spires of Cinderella Castle. At Disneyland Resort, the facade of “it’s a small world” will be the canvas for the show.
Do forget to watch the live announcement here