Hi Thrill Seekers,
Sometimes its nice to take a stroll through memory lane and sometimes it can be shocking…
Today I found myself looking through some historical images of Orlando Attraction Tickets website. Some of you may know that we were originally called BargainAttractions.com we offered attraction tickets for the whole World for a few years before deciding to specialise in Orlando and alter our name.
This is an image from our very first website, this screen shot is from 2004 but the actual site went live in late 2003.
At the time I loved this design, I thought it made us stand out from the crowd…. it definitely did that.
Once we realised that Orlando was the main core of our business we looked at redesigning the site under our new url www.orlandoattractiontickets.co.uk.
We relaunch in 2005 with this little beauty;
We buckled under the negative comments regarding our choice of colour and went for a calmer green against a vibrant yellow. It wasn’t my favourite design and we sacrificed a lot of our usual flair for what we hoped would be great SEO (google rankings). It worked for a bit.
In 2009 we looked to redesign again, a shift in the way google ranked sites made it an easy decision for us.
This reincarnation of the OAT site was not one of our finest moments. Whenever we look to redesign one of our sites we generally sit down and try to come up with something unique, something that would stand out from the crowd. With the 2009 version we went for a very basic shopping cart design…. exactly the same as every other boring attraction tickets site out there.
Although the site worked well and sales increased it never sat well with our design savvy CTO, Karl Hendrie. It got towards the end of 2011 when Karl decided enough was enough and the time was right to redesign the site again.
This redesign took a long time to complete, it started with an amendment to our logo to the smiley face we use today, next up was a new tagline “smiles included”. With these two amendments in place we then took a look at all the other attraction ticket sites and decided we didn’t want to look like any of them… so we don’t
We took our time and finally launch in late 2012 and do you know what? Our sales increased massively… we learnt a very important lesson, not never deviate from our core values.
I wonder what our next redesign will look like?