How To Make More Than $700 Million For Your Theme Park

Hi Thrill Seekers,

Last Thursday (as we reported) our friends at SeaWorld raised $702 million by DC_Grand Reef_split water_low rescompleting its IPO. SeaWorld owned by the Blackstone Group sold 10 million shares at $27 apiece valuing the theme park at $2.5 Billion. A further 16 million were sold by Blackstone themselves.

Blackstone who purchased SeaWorld from brewer Anheuser Busch in December 2009 for $2.3 billion, is set to make back 2.6 times its original investment.

From what we are hearing SeaWorld plans to use the money generated to pay off loans it owes to Blackstones credit arm and to possibly improve the park.

On the opening day of SeaWorld stock climbed 24.2%. SeaWorld generated $1.4 billion in revenue last year and earned $77.4 million in profit.



oat-banner (2)


Before An IPO Could SeaWorld Be Purchased By A Rival?

Morning Thrill Seekers,

At the beginning of the year I reported on Blackstone, the owners ofseaworld-logo SeaWorld Parks & Entertainment, filing for their intention to go  public.

Over the weekend Reuters reported that Apollo Global Management had shown early interest in a buyout… but who are Apollo Global Management?

Well, Apollo Global Management are actually the owners of the largest regional theme park in the world, Six Flags and according to sources they are extremely interested in purchasing SeaWorld.

Early reports suggest that any deal for SeaWorld would see the park valued at about $4 billion, this is based on the financials of its publicly listed peers, such as Six Flags and Cedar Fair LP.

From my previous posts regarding a possible SeaWorld IPO its clear that a portion of the proposed funding would be put aside to make the park more competitive against its main rivals, Disney and Universal.

Here at Orlando Attraction Tickets we also find ourselves wondering if  perhaps a competitor may look to add the nature based theme park to their own arsenal, could Disney, Universal or Merlin be having a little look?

Whatever happens to SeaWorld in the future, its clear that the Theme Park famous for its Killer Whale shows will have more up its sleeve once a buyer is found.



oat-banner (2)


Some SeaWorld Facts From Their Proposed IPO

Afternoon Thrill Seekers,

Yesterday we confirmed that SeaWorld Parks & Entertainment had begun the process of filing to go public with the intention of raising $100 million. The funds are to be used to pay off debt, to help future expansion and to pay Blackstone (who own SeaWorld) a one off payment.

Within the filings we were able to pick out some interesting SeaWorld facts.

  • SeaWorld Orlando will introduce a new animated character called “Puck” the penguin; it will coincide with the official launch of Antaractica in Spring 2013.
  • SeaWorld’s operating profit up 34 percent so far this year. ($229 million)
  •  SeaWorld’s total attendance was 19.9 million up by 4.3%.
  • Admissions generates 62% of SeaWorld’s revenue. In-park spending including food, drinks and merchandise is 38%.
  • SeaWorld paid $167 million for Knott’s Soak City near San Diego, California rumour has it they will open a replica of Aquatica there.
  • 56% of SeaWorld’s total company revenue comes from its Florida parks.
  • Seaworld’s licensing deal with Sesame Street (for Sesame Place in PA and for IP in other parks) runs through 2021.
  • SeaWorld is planning major announcements to coincide with its 50th Birthday.

I quite fancy owning a little bit of SeaWorld, what about you?



SeaWorld Parks & Entertainment To Go Public

Hi Thrill Seekers,

Ever fancied owning a Theme Park? If the answers yes and you’ve got the cash 2013 could be the year for you…

Reports coming from Orlando have suggested that SeaWorld Parks & Entertainment are gearing up for IPO which could happen in early 2013.

The current owners are the Blackstone group who purchased SeaWorld Parks from beer giant Anheuser-Busch in 2008 for the princely sum of $2.5 Billion.

SeaWorld owns 10 amusement parks including those with the SeaWorld, Busch Gardens and Sesame Place brands, caring for more than 67,000 animals. More than 25 million guests visit the parks each year.

Neither SeaWorld or Blackstone were available for comment but people described as “in the know” believe that the IPO will raise between $500 – $600 Million.

SeaWorld have been on a bit of a building mission lately and are set to launch their long awaited Antarctic extension in early 2013.

What do you think SeaWorld would do with the additional cash injection?