Afternoon Thrill Seekers,
Probably the most anticipated reveal of 2014 will be when Universal Orlando announce the exact date that the new Harry Potter Expansion will welcome its first guests but Universal isn’t happy to just sit back and rest on J.K Rowling’s creation.
At a conference in California on Wednesday, Universal’s President and Chief Executive Officer Steve Burke told delegates that they aren’t going to accept their role as number 2 in Orlando with grace and have plans in place to perhaps up hotel room occupancy from 4200 (once Cabana Bay Beach Resort officially opens) to around 10 – 15k rooms!
“We’ve done a study that says we could have 10,000 or 15,000 hotel rooms and still have occupancy that makes those rooms profitable”
“And all of those people staying in those hotel rooms would be more likely to go to our theme parks, So I think, strategically, we need to get those hotel rooms open and build out the resort.”
So as Universal begins to mold itself into a real threat to Disney’s dominance you’d be forgiven for thinking that it all centred around hotels…
However whilst Disney focus on RFID technology, Universal are fully committed to spending within the parks, Burke stated NBCUniversal has elevated its capital spending in its theme parks to approximately $500 million this year, and this amount is set to become its new bench mark.
The company’s goal is to open one new attraction every year both at Universal Orlando and at Universal Studios Hollywood in Southern California.
This spending ideology has already had positive effects in Orlando where the slightly overlooked Universal Studios has seen footfall rise by 20% since the June opening of Transformers the Ride.
So its exciting times at Universal, once the next section of Potter is up and running it will be interesting to see what’s next, Jurassic World perhaps?
You can purchase Universal Theme Park Tickets from Orlando Attraction Tickets for as little as £8.00 per day based on 14 consecutive days.