NB: Guest post from www.usrentacar.co.uk blogger James Thomas
Hi all,
Yesterday Busch Gardens announced their new 3 launch roller coaster Cheetah Hunt, the new ride due to open in Spring 2011,
features 3, 0-60 mph seperate launches during the ride and initial videos and descriptions have got people salivating at the prospect.
The launch of this new ride was one of the worst kept secrets in launch history, it felt like we all new ever detail of this ride including the name Cheetaka or did we….
In the end it appears Busch Gardens got one over on the internet and used Cheetaka as a spoof or working name while actually keeping the real name (Cheetah Hunt) safe for the official launch.
However the great PR has not stopped as an online petition has began to try and convince Busch Gardens to switch the name to Cheetaka. You can sign the petition here
http://www.petitionspot.com/petitions/cheetaka
I imagine the petition has sighted the recent success of the online petition that convince Gap to shelve plans to alter their logo.
Some cynics (well me) have come up with the crazy concept that perhaps this is a double bluff by Busch Gardens to drum up further PR for their new ride, if it is, I applaud your marketing team!
What do you think?
Is their much in a name?
Regards,
James
NB: Guest post from www.usrentacar.co.uk blogger James Thomas