Disney Confirm MyMagic+ Full Roll Out & Avatar Land

Afternoon Thrill Seekers,

Much has been said about Disney’s Billion Dollar investment in its Avatarnew MyMagic+ system, one thing that hasn’t been confirmed though is the full roll out date.

Today Bob Iger, Disney Chairman and CEO confirmed that his company would complete full integration in the next couple of months just in time to start its first quarter for 2014. Mr Iger also confirmed that over 200,000 Disney visitors had successfully beta tested the product.

For those of you who haven’t heard, Disney’s new system is based around RFID (radio-frequency identification) microchips embbedded in to plastic credit card style tickets or wristbands. The RDIF chips can be used as theme-park tickets, hotel-room keys, credit cards for in park purchases and FastPasses.

The major game changer for Disney is the upgrade of their FastPass facility which will now allow customers to book a limited number of ride times from the comfort of their own home months in advance. Check out our recent trial of the RDIF Disney Tickets

Iger also briefly mentioned Avatar Land which Disney have until now been pretty quiet about. Avatar Land is set to be introduced to Animal Kingdom in the near future and although it wasn’t anything special it gives you an idea of perhaps where Disney think the next big project is after RFID.

We’re very excited about Avatar Land, I think that will generate substantial growth down there.

We’ve always been a fan of green more than blue…but what do you think, are you excited about Avatar?

Smiles included


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Checking Out The New RFID Disney Theme Park Tickets

Morning Thrill Seekers,

As we’ve reported in the past on this blog, Disney have been rfid disney ticketsinvesting heavily in altering their front gate technology. While Universal and other competitors have been launching new rides, Disney has been rolling out a string of changes that could be seen as a game changer in the World of theme parks.

Since July instead of the old style cardboard tickets, Orlando Attraction Tickets has been issuing the new RFID – radio frequency identification plastic credit card type tickets. (pictured above). Each ticket has a chip embedded within it, not only does this replace the need for barcodes and lasers to scan tickets, it also will be able to collect additional data including movements within the park, this will aid Disney in understanding how people move within their parks.

Disney have slowly removed all the traditional turnstiles and information received this month has confirmed that they have all been replaced with the new beautiful looking RFID readers.

Check out this video below which shows exactly how the new style tickets are working.

As you can see the process is super quick and the new style tickets are a lot more durable than their counterparts. As the RFID technology evolves you’ll be able to make in-park purchases using your Disney ticket and take advantage of Disney’s new and improved FastPass system allowing you to pre-book attractions months in advance.

For those of you with the old style cardboard ticket, don’t fear, its still valid and upon arrival at the parks you’ll simply have to exchange it at guest services for the new style ticket 🙂

If you’ve recently used the new style ticket why not tell us about your experience below?

Smiles included.


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