SeaWorld Parks and Entertainment have followed the other two major Orlando Theme Parks and ditch Pepsi to signed a 10 year deal with Coke to offer their beverages at all SeaWorld owned parks in the U.S.
SeaWorld’s deal with the drink giant not only includes selling Coke products at their parks, but also consumer promotions and sponsorships.
Financial details of the agreement have not been confirmed, however Jim Atchison, SeaWorld Parks & Entertainment’s president and chief executive officer, released a statement stating,
The Coca-Cola Company’s exceptional beverage brands, significant global reach and, most importantly, inspiring commitment to global citizenship will make for extraordinary joint programs. Our two companies share a like-minded mission to make a positive difference in the world and we are thrilled at the endless possibilities to create new products and programs that will benefit our guests, our communities and the natural world.